If you’re wondering what to wear to your family photo shoot, you’re not alone! Choosing outfits can feel like a big task, but it doesn’t have to be. Whether you’re preparing for a cozy beach session in Victoria BC or a forested backdrop somewhere else in beautiful British Columbia, dressing your loved ones in a way that feels both comfortable and timeless is the key to creating stunning family photos. As a Victoria BC photographer who specializes in candid memories and storytelling, I’ve put together some easy tips to help you feel confident and ready for your photoshoot.

Dress for the Setting — And the West Coast Weather

On the West Coast, weather can be unpredictable—sometimes sunny, sometimes misty, and often changing within the hour! Choose layers you can easily add or remove, especially for young kids. Think cozy knits, soft jackets, and clothing that flows and moves naturally in the wind. Whether you’re having your family photo shoot in downtown Victoria, along the coast, or in a lush forest, make sure your outfits match the vibe of your location.

Jewel Tones and Natural Colors Work Beautifully

Wondering what colours look best on camera? Jewel tones—like emerald, mustard, burgundy, navy, and rust—photograph beautifully, especially here in British Columbia where the natural backdrop is full of soft greens, greys, and blues. Neutral tones like beige, cream, and taupe also work really well, especially if you’re hoping for a soft and timeless look. These tones help your skin glow and allow the focus to stay on the connection between your loved ones. If you want a little pop, try adding one piece—like a scarf or accessory—in a bold colour.

Coordinate, Don’t Match

It can be tempting to dress everyone in the same outfit or colour, but coordinating rather than matching gives a much more natural and elevated look. Pick 2-3 main colours and blend them throughout your family’s outfits in different ways. Textures like linen, knit, and denim add visual interest without overpowering the photo.

Comfort First — Especially for Kids

As a candid photographer, I focus on real connection and genuine moments. That means your family should feel like themselves. Choose clothing that’s breathable, flexible, and comfortable enough to run, sit, snuggle, and play in. For little ones especially, avoid anything itchy, stiff, or hard to move in. If kids feel good, your photos will reflect that joy and ease.

Think About Your Shoes

Shoes often show up in full-body shots, especially during a family photography session where you’re walking, playing, or exploring a natural setting. Choose footwear that’s practical for the location but still complements your outfit (High heels usually aren’t the best option). For example, neutral boots or leather sandals work well for outdoor shoots in Victoria, while bare feet are perfect for beach sessions.

Add Movement With Flowy Dresses and Layers

Flowy dresses and soft fabrics create beautiful movement in your family photos. They catch the light and the breeze and can add an extra level of softness and storytelling to the images. Dresses with sleeves or light shawls also photograph beautifully in the cooler seasons. If you’re preparing for an elopement or want your family shoot to feel a little more elevated, this can be a great way to add depth to your overall look.

Don’t Forget About Accessories

Hats, scarves, and simple jewelry can complete a look, especially when used sparingly. They can also help tie outfits together or introduce a complementary colour. Just be sure not to overdo it—less is more when it comes to accessories in a family photo shoot.

What About Hair and Makeup?

Hair and makeup don’t need to be professional to look good on camera, but it can help! If you’re someone who feels more confident with a little extra polish, consider getting your hair or makeup done before the session. For kids and partners, just making sure everyone’s hair is neat and clean is more than enough. First and foremost, you want your photos to look like you. If makeup isn’t your thing, don’t stress about it.

Final Checklist for What to Wear to Your Family Photo Shoot

• Stick to jewel tones and natural colors
• Avoid bold logos and busy patterns
• Coordinate, don’t match
• Choose comfortable, weather-appropriate layers
• Think about shoes and accessories
• Bring extra outfits for kids (just in case)
• Wear something that feels like YOU

Ready for Candid, Heartfelt Family Photos in Victoria?

Your family photo shoot is about more than just looking good—it’s about capturing love, connection, and this chapter of your story. As a Victoria BC photographer, I believe in capturing real, unposed moments that highlight what makes your family unique. Whether you’re dancing on the beach, hiking through the forest, or snuggled together under the trees, I’ll guide you in a way that feels natural and fun—so your family photos reflect genuine joy and connection.

Ready to book your own candid, relaxed photo session in Victoria BC or anywhere on Vancouver Island? Reach out and let’s create something meaningful together.

FAQ: What to Wear to Your Family Photo Shoot

What is the best color to wear for a family photo shoot?
The best colors for a family photo shoot are jewel tones (like emerald, burgundy, mustard, and navy) and natural tones (like beige, cream, taupe, and soft greys). These colors photograph beautifully and complement the natural backdrops around Victoria BC and the West Coast. They also help skin tones look warm and even, while keeping the focus on the connection between you and your loved ones.

What not to wear for a family photo shoot?
Avoid neon colors, large logos, busy patterns, and tight or uncomfortable clothing. These elements can distract from the candid moments and timeless look you’re aiming for. Also skip anything that wrinkles easily, reflects light (like satin), or feels itchy—especially for kids. Comfort always leads to more natural, joyful photos!

What to wear to a family photoshoot outdoors?
For outdoor family photography, dress in layers that can be added or removed easily—especially with unpredictable West Coast weather. Flowy dresses, cozy knits, and clothing in earth tones or jewel tones work well with natural backdrops. Choose shoes that are practical for the setting (think boots, sandals, or bare feet for beach sessions), and don’t forget a few extra layers for kids or windier spots around Victoria and Vancouver Island.

What is the most flattering outfit for pictures?
The most flattering outfit is one you feel comfortable and confident in. Outfits that fit well, allow for movement, and feature textures like knits, linen, or denim tend to photograph best. Flowy dresses, layered looks, and pieces in coordinated color palettes are especially flattering. When in doubt, opt for solid colors or subtle patterns, and stay true to your personal style—it helps create photos that feel like you.